Never Forget These 8 Ways To Prepare For A Real Estate Photography Shoot

Beautiful Mississsauga Kitchen in Lorne Park, with a sliding door to the backyard deck

You Must Prepare Your Property for Real Estate Photography

In Montreal’s dynamic real estate market, first impressions matter more than ever. When potential buyers scroll through countless online listings, the quality of the visuals often determines whether they stop to explore or move on to the next property. This is where professional photography becomes a game-changer. Exceptional photos have the power to capture attention instantly, highlight a home’s unique features, and ultimately drive more viewings and offers.

Professional real estate photography does more than just showcase a property—it tells a story. From the historic charm of Old Montreal townhouses to the sleek, modern designs of Griffintown condos, stunning photography can highlight the character and lifestyle that each property offers. A well-taken photo of a light-filled living room or a beautifully staged outdoor terrace can evoke a sense of belonging and aspiration, helping buyers envision themselves in the space.

The importance of real estate photography cannot be overstated. Listings with high-quality photos sell faster and often at higher prices compared to those with subpar visuals. Buyers expect crisp, well-composed, and vibrant images that not only show the home but also make it come alive. In a competitive city like Montreal, where neighborhoods cater to diverse lifestyles, the photos can capture the essence of both the property and its surroundings, giving buyers a holistic perspective.

However, even the best photographer can only work with what they’re given. Preparing your home for a photoshoot is crucial to ensuring that the final images are impactful and appealing. A clean, decluttered, and well-staged property not only photographs better but also makes the photoshoot process smoother and more efficient. By taking the time to prepare, you enhance the results of the photos, maximizing your property’s potential to attract the right buyers.

This guide will provide you with all the tools and tips you need to prepare your Montreal home for a successful real estate photography session. Whether you’re working with a professional or handling it yourself, these steps will ensure your property shines in every image, setting you up for success in the real estate market

1. Decluttering and Cleaning

When it comes to real estate photography, the goal is to make your home look spacious, inviting, and move-in ready. Clutter and mess can distract buyers from seeing the true potential of the property, making the home appear smaller or less appealing in photos. A well-decluttered and thoroughly cleaned space ensures that every image taken during your real estate photography session highlights the home’s best features without unnecessary distractions.

Step 1: Decluttering Every Room

The first step to preparing your home for real estate photography is removing all unnecessary items. Here’s a room-by-room breakdown:

  1. Living Room:
    • Clear off coffee tables, mantels, and shelves.
    • Store away personal items like family photos, remotes, and toys.
    • Keep only a few tasteful decor items, such as a vase or a book, to create a polished look.
  2. Kitchen:
    • Remove everything from countertops except for one or two decorative pieces, such as a fruit bowl or a small plant.
    • Hide dish racks, sponges, and cleaning supplies.
    • Ensure cabinets and drawers are closed, and appliances are spotless.
  3. Bedrooms:
    • Clear nightstands, dressers, and desks of all clutter.
    • Make the bed neatly with neutral bedding.
    • Store away laundry baskets and personal belongings.
  4. Bathrooms:
    • Remove toiletries, toothbrushes, and cleaning products from counters.
    • Hang fresh, neutral-colored towels and close the toilet lid.
    • Ensure mirrors and fixtures are spotless.
  5. Outdoor Areas:
    • Tidy up patios, balconies, and gardens.
    • Store tools, hoses, and children’s toys out of sight.

Step 2: Deep Cleaning for Impact

Cleanliness is non-negotiable for effective real estate photography. Dust, dirt, and smudges can stand out in high-resolution images, making the home seem neglected. Focus on the following areas:

  • Windows and Mirrors: Clean glass surfaces thoroughly to let in maximum light and avoid streaks in photos.
  • Floors and Carpets: Vacuum, mop, and polish floors to ensure they shine. Shampoo carpets if needed.
  • Kitchen and Bathroom Surfaces: Wipe down countertops, sinks, and tiles. Pay extra attention to stainless steel appliances and glass shower doors.
  • Corners and Hard-to-Reach Spots: Dust baseboards, ceiling corners, and vents for a pristine appearance.

Why Decluttering and Cleaning Matter for Real Estate Photography

A clutter-free and spotless home allows buyers to focus on the property’s features rather than its flaws. High-quality real estate photography amplifies every detail, so preparing your space ensures that those details work in your favor. A clean, organized home not only photographs better but also gives buyers the impression that the property is well-maintained, making it more desirable.

By dedicating time to decluttering and cleaning, you set the stage for a successful real estate photography session that captures your home in the best possible light.

2. Staging the Home

Once your home is decluttered and cleaned, the next crucial step in preparing for real estate photography is staging. Staging goes beyond tidying up; it’s about creating a space that feels inviting, elegant, and move-in ready. A well-staged home not only photographs beautifully but also helps buyers envision themselves living in the space, which is essential for making a strong first impression.

Why Staging is Critical for Real Estate Photography

Staging enhances the emotional appeal of a property. It highlights the functionality of each room and allows the home’s best features to shine. When preparing for real estate photography, thoughtful staging can turn an ordinary space into one that feels luxurious and desirable. From carefully arranged furniture to tasteful decor, staging transforms a house into a home buyers want to explore further.

Key Staging Tips for Each Room

  1. Living Room:
    • Arrange furniture to create a sense of flow and conversation. Avoid blocking windows or doorways.
    • Add soft, neutral-colored throws or cushions to sofas for a cozy touch.
    • Place a coffee table book or a small plant as a centerpiece.
  2. Kitchen:
    • Use minimal decor, such as a bowl of fresh fruit or a vase with flowers.
    • Clear off the refrigerator and ensure countertops are completely bare aside from one or two tasteful items.
    • Highlight features like an island or high-end appliances by keeping them clean and uncluttered.
  3. Bedrooms:
    • Use fresh, neutral bedding with pillows neatly arranged.
    • Add bedside lamps with warm lighting and keep surfaces clear except for one small decorative item.
    • Ensure curtains or blinds are open to let in natural light.
  4. Bathrooms:
    • Display neatly folded towels in soft, neutral tones.
    • Use a small vase or candle as a decorative accent on the countertop.
    • Remove all personal hygiene items from view to maintain a clean and professional look.
  5. Outdoor Areas:
    • Arrange patio furniture in a way that feels inviting and highlights the functionality of the space.
    • Use seasonal decor, such as potted plants in summer or string lights for evening shots.
    • Keep outdoor surfaces clean and free of debris.

Adding Lifestyle Touches

Incorporating small, thoughtful details can make your staging efforts stand out. For example, a dining table set with simple dinnerware or a cozy reading nook with a throw blanket and a book can create a sense of warmth and purpose. These lifestyle touches are subtle but effective, making your real estate photography more engaging and memorable.

Professional Staging vs. DIY

If you’re unsure about staging, consider hiring a professional stager. They can bring in furniture, decor, and expertise to transform your space. However, DIY staging can also be highly effective if done thoughtfully. With guidance and attention to detail, you can achieve professional-looking results that resonate in your real estate photography.

The Role of Staging in Real Estate Photography

Staging prepares your home to be viewed in its best light—literally and figuratively. When done correctly, it creates balanced, harmonious spaces that look stunning in photos. Buyers scrolling through listings will be drawn to the clean, stylish, and inviting spaces captured in your real estate photography, increasing the likelihood of showings and offers.

 

3. Maximizing Lighting

Lighting is one of the most critical elements in real estate photography. Proper lighting can make a room feel spacious, warm, and inviting, while poor lighting can leave it looking dull and unappealing. When preparing your Montreal home for real estate photography, ensuring the best possible lighting is essential to showcase every room in its best light—literally.

Why Lighting Matters in Real Estate Photography

Lighting affects every aspect of a photo, from the colors to the mood and depth. Bright, evenly lit spaces are more visually appealing and help buyers focus on the room’s features rather than its flaws. Natural light, in particular, creates a welcoming ambiance that buyers find attractive. Whether it’s highlighting large windows, accentuating textures, or enhancing colors, great lighting elevates the impact of real estate photography.

Tips for Maximizing Natural Light

  1. Open Curtains and Blinds:
    • Let as much sunlight into the room as possible. Clean windows beforehand to ensure no streaks or smudges detract from the effect.
  2. Position Furniture Strategically:
    • Avoid blocking natural light sources like windows or sliding glass doors. Keep the space around these areas open to allow light to flow freely.
  3. Time the Photoshoot Carefully:
    • Schedule your real estate photography session during the brightest part of the day, typically mid-morning or early afternoon, when natural light is soft and flattering.
  4. Use Sheer Curtains:
    • Sheer curtains diffuse harsh sunlight while maintaining brightness, creating a softer and more even look in photos.

Using Artificial Light Effectively

While natural light is ideal, artificial lighting is sometimes necessary to complement or enhance the available light. Here’s how to use it effectively in real estate photography:

  1. Turn On All Lights:
    • Illuminate overhead fixtures, table lamps, and under-cabinet lights. This eliminates dark corners and provides even brightness across the room.
  2. Match Color Temperatures:
    • Use light bulbs with the same color temperature throughout the space to avoid clashing tones. Warm or neutral white light works best for a natural look.
  3. Highlight Key Features:
    • Use directional lighting, such as sconces or pendant lights, to emphasize architectural details, artwork, or unique design elements.

Addressing Challenging Spaces

  1. Basements and Windowless Rooms:
    • Use floor lamps or LED panels to brighten dim areas. Position lights to eliminate shadows and create an inviting ambiance.
  2. Small Spaces:
    • Bright lighting can make small rooms feel more expansive. Combine natural and artificial light for the best results.
  3. Evening Shots:
    • For exterior or twilight shots, use outdoor lighting like pathway lights, porch lamps, or string lights to enhance the home’s curb appeal.

The Impact of Good Lighting on Real Estate Photography

Buyers are drawn to listings with bright, clear, and inviting images. Proper lighting ensures that the home’s best features are visible and creates a sense of warmth and livability. A well-lit room in real estate photography not only looks more attractive but also helps buyers visualize themselves in the space, increasing their emotional connection to the property.

By following these lighting tips, you can ensure your Montreal home is photographed in its best light, making every image shine. Let me know if you’re ready for the next section, Outdoor Areas, or if you’d like any changes here! 🚀

 

4. Outdoor Areas

In a city like Montreal, where outdoor living is cherished during the warmer months, well-maintained outdoor spaces are a significant selling point for any home. Whether it’s a backyard, balcony, garden, or rooftop terrace, capturing these areas effectively is essential in real estate photography. Buyers often view outdoor spaces as an extension of the home, providing opportunities for relaxation, entertainment, and recreation. Preparing these spaces for a photoshoot ensures they look inviting and functional.

Why Outdoor Areas Are Key in Real Estate Photography

Outdoor areas give buyers a glimpse into the lifestyle a property can offer. A beautifully staged patio or a lush garden can evoke a sense of serenity and enjoyment, enhancing the appeal of the home. High-quality real estate photography of outdoor spaces can highlight their versatility, whether they’re designed for dining, lounging, or simply enjoying nature. With Montreal’s diverse architectural styles and urban greenery, showcasing outdoor areas is crucial to standing out in the market.

Steps to Prepare Outdoor Areas for Real Estate Photography

  1. Declutter the Space:
    • Remove unnecessary items like garden tools, toys, and debris.
    • Store away garbage bins, hoses, and anything that could detract from the aesthetic.
  2. Enhance Landscaping:
    • Mow the lawn, trim bushes, and remove weeds for a neat appearance.
    • Add colorful flowers or potted plants to brighten the space and add life.
  3. Clean Hard Surfaces:
    • Sweep patios, clean outdoor furniture, and pressure-wash pathways or decks to remove dirt and stains.
  4. Stage the Area:
    • Arrange outdoor furniture to create inviting zones, such as a dining area or a cozy seating arrangement.
    • Add accents like throw pillows, lanterns, or a fire pit to make the space feel functional and welcoming.

Highlighting Seasonal Appeal

Montreal’s seasons can significantly influence how outdoor spaces are perceived. Tailoring the staging to the time of year enhances the appeal of real estate photography:

  • Spring/Summer: Showcase blooming flowers, green lawns, and sunny patios. Use bright colors in cushions or decor to evoke warmth and vibrancy.
  • Autumn: Highlight fall foliage and cozy elements like blankets or a fire pit.
  • Winter: Use clean, crisp snow to emphasize the charm of the season. String lights or outdoor lanterns can create a festive and cozy atmosphere.

Key Features to Emphasize

  1. Balconies and Terraces:
    • Highlight views of the city skyline or green spaces. Keep the decor simple yet stylish, with a small table and chairs or potted plants.
  2. Gardens and Lawns:
    • Showcase vibrant, well-maintained greenery. Include pathways, flowerbeds, and shaded areas to create a sense of tranquility.
  3. Entertainment Spaces:
    • For homes with outdoor kitchens, fire pits, or dining areas, emphasize these features as lifestyle-enhancing elements.
  4. Pools and Water Features:
    • Clean and stage pools with minimal furniture. Highlight unique features like waterfalls or fountains to elevate the visual appeal.

Lighting Outdoor Spaces

Lighting is as crucial for outdoor areas as it is for interiors. The right lighting can transform an outdoor space into a magical retreat:

  • Natural Light: Schedule the shoot during the golden hour (early morning or evening) for soft, warm light.
  • Evening Shots: Highlight outdoor lighting features such as string lights, lanterns, or built-in fixtures to add charm.
  • Balancing Shadows: Use reflectors or portable lights to fill in dark areas and ensure every part of the space is well-lit.

The Role of Outdoor Areas in Real Estate Photography

Outdoor spaces are often the first or last thing buyers see in a listing, and their presentation can leave a lasting impression. A thoughtfully staged and beautifully captured outdoor area communicates both the functionality and lifestyle the property offers. High-quality real estate photography ensures that these spaces are not just seen but experienced by potential buyers.

 

5. Addressing Common Issues

No matter how well-prepared a home is, certain challenges can arise during a real estate photography session. Small spaces, poor lighting, and other obstacles can impact the final results if not addressed. By anticipating these common issues and taking proactive measures, you can ensure your property looks its best in every photo.

1. Handling Small or Awkward Spaces

Compact or irregularly shaped rooms can be challenging to photograph effectively. However, with the right approach, even the smallest spaces can shine in real estate photography:

  • Declutter Aggressively: Remove excess furniture and decor to make the room feel more open. Keep only the essentials to emphasize space and functionality.
  • Strategic Angles: Shoot from corners to maximize the room’s dimensions. Avoid angles that highlight awkward layouts or dead space.
  • Lighting Solutions: Brighten the space with natural and artificial lighting to make it feel more expansive.

For Montreal condos, where smaller living areas are common, these techniques are especially valuable in making compact spaces appear inviting and practical.

2. Poor Lighting Conditions

Lighting can make or break real estate photography, and certain rooms may lack sufficient natural light. Here’s how to overcome this issue:

  • Supplement with Artificial Light: Use table lamps, floor lamps, or even portable LED lights to fill dark corners.
  • Use Reflective Surfaces: Mirrors or glossy furniture can help bounce light around the room, creating a brighter appearance.
  • Adjust Camera Settings: A professional photographer can tweak exposure and white balance to enhance brightness without washing out the image.

In older Montreal homes, where windows might be smaller or rooms darker, these adjustments can make a significant difference in the final results.

3. Managing Outdoor Distractions

Outdoor spaces can present challenges, such as neighboring buildings, power lines, or clutter in the background. To ensure your real estate photography captures only the best aspects of outdoor areas:

  • Stage the Space: Use plants, outdoor furniture, or decorative elements to draw attention away from less desirable features.
  • Use Angles Strategically: Position the camera to minimize distractions and focus on the home’s best attributes.
  • Clean the Space Thoroughly: Tidy up any visible debris, remove clutter, and ensure lawns or patios are pristine.

For homes with street-facing yards in neighborhoods like Plateau Mont-Royal, these steps can create polished, professional photos that stand out.

4. Dealing with Reflections and Glare

Reflections in mirrors, glass surfaces, or appliances can unintentionally include the photographer or equipment in the shot. This can detract from the professionalism of the photos.

  • Avoid Direct Angles: Position the camera slightly to the side to minimize reflections.
  • Diffuse Light: Use sheer curtains or diffusers to soften natural light and reduce glare.
  • Polish Surfaces: Ensure all reflective surfaces are spotless to avoid smudges or streaks appearing in the photo.

In Montreal homes with modern finishes or large mirrors, these tips are essential for clean and distraction-free images.

5. Managing Pets During the Photoshoot

Pets, while beloved by homeowners, can pose challenges during a real estate photography session. From fur on furniture to unexpected appearances in photos, it’s best to plan ahead:

  • Temporarily Relocate Pets: Arrange for pets to be out of the home during the photoshoot.
  • Clean Thoroughly: Vacuum carpets, furniture, and any areas where pet hair or odors might linger.
  • Remove Pet Items: Hide food bowls, beds, and toys to create a neutral, buyer-friendly environment.

For families in Montreal’s suburban neighborhoods, these steps help present the home as clean and welcoming to all potential buyers.

6. Last-Minute Touch-Ups

Before the photoshoot begins, a quick walkthrough can address any lingering issues:

  • Fluff Pillows and Arrange Furniture: Ensure everything is symmetrical and visually appealing.
  • Hide Cords and Cables: Tuck away visible wires from lamps, electronics, or appliances.
  • Check for Cleanliness: Wipe down surfaces and check for smudges, dust, or overlooked items.

By addressing these last-minute details, you ensure every aspect of your home is camera-ready for real estate photography.

Why Addressing Common Issues Matters

When potential buyers browse listings, they scrutinize every detail of the photos. Addressing these common issues ensures your home looks its best and leaves a positive impression. High-quality real estate photography can’t compensate for poor preparation, but with the right steps, you can turn even challenging spaces into selling points.

 

6. Working with a Professional Photographer

When it comes to creating stunning images of your home, partnering with a professional photographer experienced in real estate photography is one of the best decisions you can make. Their expertise, equipment, and eye for detail ensure that every shot captures your property at its finest. While preparation lays the groundwork, the photographer’s skills bring the vision to life, turning your home into an irresistible listing.

Why Choose a Professional for Real Estate Photography?

  1. Technical Expertise:
    • A professional photographer understands the technical aspects of real estate photography, such as lighting, composition, and camera angles. Their training allows them to highlight a home’s strengths while minimizing any drawbacks.
  2. Specialized Equipment:
    • From high-quality cameras to wide-angle lenses and lighting kits, professionals have access to tools that elevate the quality of your images. These are especially important in capturing the spaciousness and detail required for standout real estate photography.
  3. Editing Skills:
    • Post-production is a crucial part of the process. Professional photographers use editing software to adjust brightness, color balance, and sharpness, ensuring the photos look polished and vibrant.
  4. Market Knowledge:
    • A seasoned photographer knows what works in the Montreal real estate market. They can tailor the style of real estate photography to match buyer preferences, emphasizing features that resonate with local audiences.

Communicating Your Goals

A successful real estate photography session requires clear communication between you and the photographer. Here’s how to ensure everyone is on the same page:

  1. Highlight Key Features:
    • Point out the home’s standout elements, such as large windows, hardwood floors, or unique architectural details.
  2. Discuss Staging:
    • Share any staging efforts or special setups you’ve prepared, ensuring the photographer knows which areas to prioritize.
  3. Explain Target Audience:
    • If your home is likely to attract families, professionals, or luxury buyers, the photographer can adjust their approach to align with the intended demographic.

What to Expect During the Photoshoot

A typical real estate photography session involves capturing multiple shots of each room, including wide angles and detailed close-ups. Outdoor areas, such as patios or gardens, are also photographed to provide a complete view of the property. The photographer may take time to adjust lighting, angles, and staging to get the perfect shot.

Homeowners should allow the photographer ample time to work without interruptions. Staying nearby to assist with last-minute adjustments or questions can be helpful but avoid hovering, as it may disrupt their creative process.

Enhancing Results with Professional Expertise

Professional photographers can turn even challenging spaces into stunning visuals. For example:

  • Dimly Lit Rooms: A professional can use advanced lighting techniques or editing tools to brighten the space effectively.
  • Small Areas: Wide-angle lenses and thoughtful composition can make compact spaces feel more open and inviting.
  • Seasonal Outdoor Shots: For homes in Montreal, where seasons dramatically affect curb appeal, professionals know how to adapt their approach to highlight the best aspects of each season.

Cost vs. Value

While professional real estate photography involves an upfront cost, it’s an investment that pays off. Listings with high-quality photos generate more interest, receive higher offers, and sell faster than those with amateur images. For sellers in Montreal’s competitive market, this advantage is invaluable.

Why Professional Photography Matters

Professional real estate photography goes beyond taking pictures—it captures the essence of a home and translates it into a story buyers can connect with. By working with a skilled photographer, you ensure your property is presented in the best possible light, attracting more buyers and increasing your chances of a successful sale.

 

7. Why Preparation Pays Off

When it comes to selling your home, preparation is the foundation for success. A well-prepared property not only photographs better but also appeals to buyers on a deeper level. The time and effort you invest in cleaning, staging, and optimizing your home for real estate photography can have a direct impact on how quickly it sells and the price it fetches.

The Impact of Preparation on Real Estate Photography

High-quality real estate photography captures every detail of your home, both the good and the bad. Preparing your home ensures that the best features are highlighted while minimizing any distractions. Buyers scrolling through online listings are drawn to clean, bright, and inviting photos. If your home looks unkempt or cluttered in its photos, buyers may assume it hasn’t been well-maintained, deterring them from scheduling a viewing.

On the other hand, a meticulously prepared home communicates care, attention to detail, and value. It allows real estate photography to do what it does best: tell a story about the property that resonates with buyers and encourages them to take the next step.

Faster Sales and Higher Offers

Studies show that homes with professional real estate photography and proper preparation sell faster and often at higher prices than those without. Buyers form emotional connections with homes that are visually appealing, and they’re more likely to make competitive offers when they feel a property is move-in ready.

In Montreal’s competitive real estate market, this advantage is crucial. Whether it’s a cozy family home in NDG or a luxury condo in Ville-Marie, a well-prepared home allows real estate photography to elevate its appeal, resulting in more interest, more showings, and better offers.

Real Examples of Success

Consider a typical scenario: two similar homes are listed in the same neighborhood, but one is thoroughly prepared for real estate photography while the other is not. The prepared home showcases bright, clean, and staged rooms, drawing significantly more attention online. This translates to higher foot traffic during showings and a faster sale, often with multiple offers.

The Power of a Great First Impression

Buyers often decide within seconds whether they’re interested in a property. The photos accompanying your listing are your home’s first introduction, and they need to make an immediate impact. By preparing your home thoroughly, you allow real estate photography to capture the elements that make it special, leaving a lasting impression on potential buyers.

Maximizing Return on Investment

Preparing your home for real estate photography is one of the most cost-effective investments you can make when selling your property. Simple steps like decluttering, deep cleaning, and strategic staging can significantly enhance the visual appeal of your listing. These efforts often translate into a higher selling price, making the upfront time and effort well worth it.

Final Thoughts on Preparation

Your home is one of your most valuable assets, and presenting it in the best possible light is key to a successful sale. By preparing your home for real estate photography, you give yourself the best chance of attracting the right buyers, generating offers, and achieving your goals. In Montreal’s diverse and competitive real estate market, preparation is the key to standing out.

Conclusion

Preparing your home for real estate photography is a vital step in ensuring your property stands out in Montreal’s competitive real estate market. From decluttering and cleaning to staging and maximizing lighting, every effort you make directly impacts the quality of your listing’s photos. These images are the first impression buyers will have of your home, and high-quality real estate photography ensures that impression is a positive and lasting one.

The time and effort you invest in preparation go beyond aesthetics—they translate into tangible benefits. Professionally taken and carefully prepared photos not only attract more buyers but also generate faster sales and higher offers. Whether it’s a historic home in Old Montreal, a chic condo in Griffintown, or a suburban gem in West Island, effective real estate photography allows each property to shine.

By following the steps outlined in this guide, you’re setting your home up for success. A clean, staged, and well-lit home creates inviting images that draw buyers in and encourage them to explore further. With the help of professional real estate photography, you’re not just selling a property—you’re presenting a lifestyle and a vision that buyers can connect with emotionally.

Remember, the Montreal real estate market is diverse, and each neighborhood offers unique opportunities to showcase a property’s charm. By preparing your home thoughtfully and collaborating with a skilled photographer, you can ensure your listing stands out from the competition. The right preparation allows real estate photography to highlight your home’s best features, helping buyers see its full potential and encouraging them to take action.

In the end, great photos are about more than just good looks—they’re a powerful tool to drive interest, generate showings, and achieve the best possible outcome for your sale. Start preparing your home today and give your property the competitive edge it deserves with outstanding real estate photography.

Useful Real Estate Photography Links:

Elegant bathroom interior in Old Port downtown Montreal 2-bedroom condo photographed by professional real estate photographer - Property Photo Pro

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